katy perry popchips ad nothing fake about em

“We’re certainly expecting we won’t have the kind of controversy” with the Perry campaign, Mr. Kutcher wore brown makeup and used a sing-song accent. Part of the campaign, in which he played an Indian named Raj, was abruptly withdrawn after widespread complaints in social media that his performance was racist. Perry in the Popchips ads comes four months after the brand suffered a setback with a campaign by Zambezi that featured Mr. And there will be posters to appear outdoors and in malls in markets like Boston, Seattle and Toronto. A nod to the pop in the brand’s name, the brand using the popstar to seem hip and fun. Young women who are watching their weight, eating baked chips and are influenced by Katy Perry’s endorsement PopChips is using the glittering personality appeal. There will also be digital banner ads, on Web sites like and mtv.com. Audience: young, culture-driven food product purchasers. Like Kroger, Safeway, Target and Walgreens. in San Francisco, as the brand is sold in the snack aisles of stores The national magazine ads reflect the growth of Popchips, said Keith Belling, chief executive at Popchips Inc. The first national print ads for Popchips, to run in magazines like Cosmopolitan, Elle, People, Seventeen and US Weekly. The campaign, with a budget estimated at $2 million, will include The campaign is based “on the bigness and appeal of Katy’s personality,” said Chris Raih, managing director at Zambezi in Los Angeles. Perry poses with two bags of Popchips in front of her chest, Without the handles” and, accompanying an ad in which Ms.

The ads will carry headlines like “Spare me the guilt chip,” “Love. They feature colorful, portrait-style photographs of her in upbeat poses. Perry, created by an agency named Zambezi, are to begin running over the weekend. Guaranteed fresh and flavorful through the 'best before' date any questions call: 86.Ads featuring Ms. They only taste like they're bad for you. Good thing there are no fake colors or flavors in Popchips. My kettle corn is deliciously sweet and salty. So I jumped at the chance to create my own flavor. Pop singer Katy Perry last month became a minority investor in snack company Popchips Inc., joining fellow celebrity endorsers Ashton Kutcher, Heidi Klum and. Super tasty and less than half the fat of fried chips*. It started with a late night craving and a bag of Popchips. This was not the only slogan that was developed for popchips.

Nothing Fake About Em was a good choice of words because it specifically states what image they’re trying to portray for popchips. Popchips Katy Perry's Kettle Corn Popped Corn Chips. Popchips’ slogan makes sure to promote the natural products that go into making their chips.

Katy perry popchips ad nothing fake about em